SSC Unit-7; Lesson- 7 (B) The wizard of Apple
Steven Paul Jobs ( 24 February 1955 â 5 October 2011) , most popularly known as Steve Jobs was the co-founder, chairman and chief executive officer of Apple Inc. He was the pioneer of the personal computer revolution.
āϏā§āĻā§āĻā§āύ āĻĒāϞ āĻāĻŦāϏ (⧍ā§Ē āĻĢā§āĻŦā§āϰā§ā§āĻžāϰāĻŋ ⧧⧝⧝ā§Ģ-ā§Ģ āĻ āĻā§āĻā§āĻŦāϰ ⧍ā§Ļā§§ā§§) āĻšāĻā§āĻā§āύ āĻ ā§āϝāĻžāĻĒā§āϞ Inc. āĻāϰ āϏāĻš-āĻĒā§āϰāϤāĻŋāώā§āĻ āĻžāϤāĻž, āϏāĻāĻžāĻĒāϤāĻŋ āĻ āĻĒā§āϰāϧāĻžāύ āύāĻŋāϰā§āĻŦāĻžāĻšā§ āĻāϰā§āĻŽāĻāϰā§āϤāĻž, āϝāĻŋāύāĻŋ āϏā§āĻāĻŋāĻ āĻāĻŦāϏ āύāĻžāĻŽā§ āĻŦāĻŋāĻļā§āώāĻāĻžāĻŦā§ āĻāύāĻĒā§āϰāĻŋā§āĨ¤ āϤāĻŋāύāĻŋ āĻšāĻā§āĻā§āύ āĻŦā§āϝāĻā§āϤāĻŋāĻāϤ āĻāĻŽā§āĻĒāĻŋāĻāĻāĻžāϰ āĻŦāĻŋāĻĒā§āϞāĻŦā§āϰ āĻ āĻā§āϰāĻĻā§āϤāĨ¤
He was famous for his career in the electronic field of computers and consumers. This became possible through the marketing of Apple computers.
āϤāĻŋāύāĻŋ āĻāĻŽā§āĻĒāĻŋāĻāĻāĻžāϰ āĻ āĻā§āĻā§āϤāĻžāĻĻā§āϰ āϝāĻžāύā§āϤā§āϰāĻŋāĻ āĻā§āώā§āϤā§āϰ⧠āϤāĻžāϰ āĻĒā§āĻļāĻžāϰ āĻāύā§āϝ āĻŦāĻŋāĻā§āϝāĻžāϤ āĻāĻŋāϞā§āύāĨ¤ āĻāĻāĻž āϏāĻŽā§āĻāĻŦ āĻšā§ā§āĻā§ āĻ ā§āϝāĻžāĻĒā§āϞ āĻāĻŽā§āĻĒāĻŋāĻāĻāĻžāϰā§āϰ āĻŦāĻžāĻāĻžāϰāĻāĻžāϤāĻāϰāĻŖā§āϰ āĻŽāĻžāϧā§āϝāĻŽā§āĨ¤
In 1985, Jobs left Apple after losing a power battle with the board of directors. He then founded NeXT, a computer platform development company specializing in the higher education and business market.
1985 āĻāĻŦāϏ āĻĒāϰāĻŋāĻāĻžāϞāĻ āĻĒāϰā§āώāĻĻā§āϰ āϏāĻžāĻĨā§ āĻā§āώāĻŽāϤāĻžāϰ āϞā§āĻžāĻā§ā§ āĻšā§āϰ⧠āĻāĻŋā§ā§ āĻ ā§āϝāĻžāĻĒā§āϞ āĻā§ā§ā§ āĻĻā§āύāĨ¤āϤāĻŋāύāĻŋ āϤāĻāύ āĻāύāĻāĻāĻā§āϏāĻāĻŋ āĻĒā§āϰāϤāĻŋāώā§āĻ āĻž āĻāϰā§āύ, āϝā§āĻāĻž āĻāĻā§āĻāϤāϰ āĻļāĻŋāĻā§āώāĻž āĻāĻŦāĻ āĻŦā§āϝāĻŦāϏāĻžāϰ āĻŦāĻžāĻāĻžāϰ āĻŦāĻŋāĻļā§āώāĻā§āĻ āĻāĻāĻāĻž āĻāĻŽā§āĻĒāĻŋāĻāĻāĻžāϰ āĻāύā§āύā§āύ āĻĒā§āϞāĻžāĻāĻĢāϰā§āĻŽā§āϰ āĻāĻāĻāĻŋ āĻā§āĻŽā§āĻĒāĻžāύāĻŋāĨ¤
On the other hand, Apple failed to bring up any new operating system during Jobâs absence. Jobs returned to Apple as an adviser, and took control of the company as an interim CEO.
āĻ āύā§āϝāĻĻāĻŋāĻā§ āĻāĻŦāϏā§āϰ āĻ āύā§āĻĒāϏā§āĻĨāĻŋāϤāĻŋāϤ⧠āĻ ā§āϝāĻžāĻĒā§āϞ āĻ āĻŦāĻļā§āϝ āύāϤā§āύ āĻā§āύ āĻĒāϰāĻŋāĻāĻžāϞāύāĻž āĻĒāĻĻā§āϧāϤāĻŋ āĻŦā§āϰ āĻāϰāϤ⧠āĻĒāϰ⧠āύāĻŋāĨ¤ āĻāĻŦāϏ āĻ ā§āϝāĻžāĻĒā§āϞ⧠āĻĢāĻŋāϰ⧠āĻāϏā§āύ āĻāĻāĻāύ āĻāĻĒāĻĻā§āώā§āĻāĻž āĻšāĻŋāϏā§āĻŦā§ āĻāĻŦāĻ āĻāĻāĻāύ āĻ āύā§āϤāĻŦāϰā§āϤāĻāĻžāϞā§āύ āĻĒā§āϰāϧāĻžāύ āύāĻŋāϰā§āĻŦāĻžāĻšā§ āĻ āĻĢāĻŋāϏāĻžāϰ āĻšāĻŋāϏā§āĻŦā§ āĻā§āĻŽā§āĻĒāĻžāύāĻŋāϰ āύāĻŋā§āύā§āϤā§āϰāĻŖ āύā§āύāĨ¤
By 1998, Jobs brought back Apple to profitability from the verge of bankruptcy. He supervised the development of iMac, iTunes, iPod, iPhone and iPad. These devices are so simple and user friendly that even a child can operate them.
ā§§ā§¯ā§¯ā§Ž āϏāĻžāϞā§āϰ āĻŽāϧā§āϝ⧠āĻāĻŦāϏ āĻ ā§āϝāĻžāĻĒāϞāĻā§ āĻĻā§āĻāϞāĻŋā§āĻžāϤā§āĻŦā§āϰ āĻĻā§āĻŦāĻžāϰāĻĒā§āϰāĻžāύā§āϤ āĻĨā§āĻā§ āϞāĻžāĻāĻāύāĻ āĻ āĻŦāϏā§āĻĨāĻžāύ⧠āĻĢāϰāĻŋā§ā§ āĻāύā§āύāĨ¤ āϤāĻŋāύāĻŋ āĻāĻāĻŽā§āϝāĻžāĻ, āĻāĻāĻāĻŋāĻāύāϏ, āĻāĻāĻĒāĻĄ, āĻāĻāĻĢā§āύ āĻāĻŦāĻ āĻāĻāĻĒāĻĄā§āϰ āĻāύā§āύā§āύ āĻāĻžāϰā§āϝāĻā§āϰāĻŽ āϤāϤā§āϤā§āĻŦāĻžāĻŦāϧāĻžāύ āĻāϰā§āύāĨ¤ āĻāĻ āϝāύā§āϤā§āϰāĻā§āϞ⧠āĻā§āĻŦāĻ āϏāϰāϞ āĻāĻŦāĻ āĻŦā§āϝāĻŦāĻšāĻžāϰāĻāĻžāϰā§āϰ āĻāύā§āϝ āĻāϤāĻ āϏāĻšāĻ āϝā§, āĻļāĻŋāĻļā§āϰāĻžāĻ āĻāĻā§āϞ⧠āĻĒāϰāĻŋāĻāĻžāϞāύāĻž āĻāϰāϤ⧠āĻĒāĻžāϰā§āĨ¤
He supervised the companyâs Apple Stores, iTunes Store and the App Store too. The success of these products and services brought about steady financial returns for several years and pushed Apple to become the worldâs most valuable publicly traded company in 2011.
āϤāĻŋāύāĻŋ āĻā§āĻŽā§āĻĒāĻžāύāĻŋāϰ āĻ ā§āϝāĻžāĻĒā§āϞ āϏā§āĻā§āϰāĻā§āϞā§, āĻāĻāĻāĻŋāĻāύ āϏā§āĻā§āϰ āĻāĻŦāĻ āĻ ā§āϝāĻžāĻĒāϏā§āĻā§āϰāĻ āϤāϤā§āϤā§āĻŦāĻžāĻŦāϧāĻžāύ āĻāϰā§āύāĨ¤ āĻāϏāĻŦ āĻā§āĻĒāύā§āύ āĻĻā§āϰāĻŦā§āϝā§āϰ āĻāĻŦāĻ āϏā§āĻŦāĻžāϰ āϏāĻžāĻĢāϞā§āϝ āĻā§ā§āĻ āĻŦāĻāϰā§āϰ āĻŽāϧā§āϝ⧠āĻā§āĻŽā§āĻĒāĻžāύāĻŋāϰ āĻ āϰā§āĻĨāύā§āϤāĻŋāĻ āĻŽā§āύāĻžāĻĢāĻž āĻāύ⧠āĻĻāĻŋā§ā§āĻāĻŋāϞ āĻāĻŦāĻ ā§¨ā§Ļā§§ā§§ āϏāĻžāϞ⧠āĻ ā§āϝāĻžāĻĒāϞāĻā§ āĻĒā§āĻĨāĻŋāĻŦā§āϰ āϏāĻŦāĻā§ā§ā§ āĻŽā§āϞā§āϝāĻŦāĻžāύ āĻŦāĻžāĻŖāĻŋāĻā§āϝāĻŋāĻ āĻā§āĻŽā§āĻĒāĻžāύāĻŋ āĻšāĻŋāϏā§āĻŦā§ āĻĒāϰāĻŋāĻŖāϤāĻāϰā§āĨ¤
This triumph is regarded as the greatest turnarounds in the business history. Steve Jobs has been highly acclaimed as a visionary leader. Jobs has changed peopleâs perspective computer, and how they use it, consume personal media, and how they communicate with each other.
āĻāĻ āĻŦāĻŋāĻā§ āĻŦā§āϝāĻŦāϏāĻžā§-āĻŦāĻžāĻŖāĻŋāĻā§āϝā§āĻ°Â āĻāϤāĻŋāĻšāĻŋāϏ⧠āϏāĻŦāĻā§ā§ā§ āĻŦā§ āĻĒāϰāĻŋāĻŦāϰā§āϤāύ āĻŦāϞ⧠āĻĒāϰāĻŋāĻāĻŋāϤāĨ¤ āϏā§āĻāĻŋāĻ āĻāĻāĻāύ āϏā§āĻŦāĻĒā§āύāĻāĻžāϰ⧠āύā§āϤāĻž āĻšāĻŋāϏā§āĻŦā§ āĻŦāĻŋāĻļā§āώāĻāĻžāĻŦā§ āϏāĻāĻŦāϰā§āϧāύāĻž āĻāĻžāύāĻžāύ⧠āĻšā§ā§āĻā§āĨ¤ āϤāĻŋāύāĻŋ āĻāĻŽā§āĻĒāĻŋāĻāĻāĻžāϰ āϏāĻŽā§āĻĒāϰā§āĻā§ āĻŽāĻžāύā§āώā§āϰ āĻĻā§āώā§āĻāĻŋāĻāĻā§āĻāĻŋ āĻŦāĻĻāϞ⧠āĻĻāĻŋā§ā§āĻā§āύ, āĻā§āĻāĻžāĻŦā§ āϤāĻžāϰāĻž āĻāĻāĻŋ āĻŦā§āϝāĻŦāĻšāĻžāϰ āĻāϰāĻŦā§ āύāĻŋāĻā§āϰ āĻŦā§āϝāĻā§āϤāĻŋāĻāϤ āϝā§āĻāĻžāϝā§āĻ āĻŽāĻžāϧā§āϝāĻŽ āĻŦā§āϝāĻŦāĻšāĻžāϰ āĻā§āĻ āĻāϰ⧠āĻāĻŦāĻ āĻā§āĻāĻžāĻŦā§ āĻāĻāĻāύā§āϰ āϏāĻžāĻĨā§ āĻ āύā§āϝāĻāύ āϝā§āĻāĻžāϝā§āĻ āĻāϰā§āĨ¤
Hence i-Books, i-Phones, i-Pods and i-Pads have become extremely popular. Jobs saw and felt the need of Wi-Fi (wireless internet connection) in laptops.
āϤāĻžāĻ āĻāĻ-āĻŦā§āĻāϏ, āĻāĻ āĻĢā§āύāϏ, āĻāĻ-āĻĒāĻĄāϏ āĻ āĻāĻ-āĻĒā§āϝāĻžāĻĄāϏ āĻ āϤā§āϝāύā§āϤ āĻāύāĻĒā§āϰāĻŋā§ āĻšā§ā§ āĻĒā§ā§āĻā§āĨ¤ āĻāĻŦāϏ āϞā§āϝāĻžāĻĒāĻāĻĒā§ āĻā§āĻžāĻ-āĻĢāĻžāĻ (āϤāĻžāϰāĻŦāĻŋāĻšā§āύ āĻāύā§āĻāĻžāϰāύā§āĻ āϏāĻāϝā§āĻ) āĻāϰ āĻĒā§āϰā§ā§āĻāύā§ā§āϤāĻž āϞāĻā§āώ āĻāĻŦāĻ āĻ āύā§āĻāĻŦ āĻāϰā§āύāĨ¤
It is who made Wi-Fi a standard feature of every laptop, and of many other devices worldwide. So Jobsâ dream to be anywhere anytime became a reality.
āϤāĻŋāύāĻŋāĻ āϞā§āϝāĻžāĻĒāĻāĻĒ āĻ āĻĒā§āĻĨāĻŋāĻŦā§āĻŦā§āϝāĻžāĻĒā§ āĻ āύā§āϝāĻžāύā§āϝ āϝāύā§āϤā§āϰ⧠āĻā§āĻžāĻ-āĻĢāĻžāĻāĻā§ āĻāĻāĻāĻž āύāĻŋāϰā§āĻĻāĻŋāώā§āĻ āĻŽāĻžāύā§āϰ āĻŦā§āĻļāĻŋāώā§āĻā§āϝ āĻĻāĻŋā§ā§ āϤā§āϰāĻŋ āĻāϰā§āĻā§āύāĨ¤ āĻāĻāĻžāĻŦā§ āĻāĻŦāϏā§āϰ āϏā§āĻŦāĻĒā§āύ- āϝā§āĻā§āύ āϏāĻŽā§ā§ āϝā§āĻā§āύ āĻāĻžā§āĻāĻžā§ āĻāĻĒāϏā§āĻĨāĻŋāϤ āĻĨāĻžāĻāĻž āĻŦāĻžāϏā§āϤāĻŦ āĻšā§ā§āĻā§āĨ¤
Jobs also co-founded and served as chief executive of Pixar Animation Studios. He became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.
āĻāĻŦāϏ āĻĒāĻŋāĻā§āϏāĻžāϰ āĻ ā§āϝāĻžāύāĻŋāĻŽā§āĻļāύ āϏā§āĻā§āĻĄāĻŋāĻāϏ āĻāϰ āϏāĻš-āĻĒā§āϰāϤāĻŋāώā§āĻ āĻžāϤāĻž āĻāĻŦāĻ āύāĻŋāϰā§āĻŦāĻžāĻšā§ āĻšāĻŋāϏā§āĻŦā§āĻ āĻĻāĻžā§āĻŋāϤā§āĻŦ āĻĒāĻžāϞāύ āĻāϰā§āύāĨ¤ āϤāĻŋāύāĻŋ ⧍ā§Ļā§Ļā§Ŧ āϏāĻžāϞ⧠āĻā§āĻžāϞā§āĻ āĻĄāĻŋāĻāύāĻŋ āĻā§āĻŽā§āĻĒāĻžāύāĻŋāϰ āĻĒāϰāĻŋāĻāĻžāϞāĻ āĻĒāϰā§āώāĻĻā§āϰ āϏāĻĻāϏā§āϝ āĻšāύ, āϝāĻāύ āĻĄāĻŋāĻāύāĻŋ āĻĒāĻŋāĻā§āϏāĻžāϰ āĻ āϰā§āĻāύ āĻāϰā§āύāĨ¤
English | āĻŦāĻžāĻāϞāĻž |
Vocabulary
1.Co-founder (n) 2.Popularity (adv) 3.Chief executive (n) 4.Platform (n) 5.Specialize (v) 6.Operate (v) 7.Profitability (n) |
āĻļāĻŦā§āĻĻ āϏāĻŽāĻžāĻšāĻžāϰ
1.āĻĒā§āϰāϤāĻŋāώā§āĻ āĻžāϤāĻž/ āϝā§āĻā§āĻŽāϏā§āĻĨāĻĒāϤāĻŋ 2.āĻāύāĻĒā§āϰāĻŋā§āĻāĻžāĻŦā§ 3.āĻĒā§āϰāϧāĻžāύ āύāĻŋāϰā§āĻŦāĻžāĻšā§ 4.āĻŽāĻā§āĻ/ āĻāĻŋāϤā§āϤāĻŋ 5.āĻā§āύ āĻāĻžāĻā§āϰ āĻā§āώā§āϤ⧠āĻĻāĻā§āώ 6.āĻāĻžāϞāύāĻž āĻāϰāĻž, āĻĒāϰāĻŋāĻāĻžāϞāύāĻž āĻāϰāĻž 7.āϞāĻžāĻāĻāύāĻ āĻ āĻŦāϏā§āĻĨāĻž |
English | āĻŦāĻžāĻāϞāĻž |
08. Supervise (v)
09. Product (n) 10. Steady ( adj) 11. Push (v) 12. Regard (v) 13. Turnaround (n) 14. Acclaim (v) 15. Pespective (n) |
ā§Ļā§Ž. āϤāĻĻāĻžāϰāĻāĻŋ āĻāϰāĻž
ā§Ļ⧝. āĻā§āĻĒāĻžāĻĻāĻŋāϤ āĻŦāϏā§āϤ⧠⧧ā§Ļ. āĻĻā§ā§, āĻ āĻāϞ ā§§ā§§. āĻ ā§āϞ⧠āĻĻā§āĻā§āĻž ⧧⧍. āĻŦāĻŋāĻŦā§āĻāύāĻž āĻāϰāĻž, āĻāĻŖā§āϝ āĻāϰāĻž ā§§ā§Š. āĻŦā§ā§ āĻĒāϰāĻŋāĻŦāϰā§āϤāύ ā§§ā§Ē. āĻĒā§āϰāĻļāĻāϏāĻž āĻāϰāĻž, āϏā§āĻŦā§āĻā§āϤāĻŋ āĻĻā§āĻā§āĻž ā§§ā§Ģ. āĻĻā§āĻļā§āϝ, āĻĻā§āĻļā§āϝāĻļā§āϰā§āĻŖāĻŋ, āĻĒā§āϰā§āĻā§āώāĻžāĻĒāĻ |
English | āĻŦāĻžāĻāϞāĻž |
16. Communicate (v)
17. Consume (v) 18. Animation (v) 19. Extremely (adv) 20. Worldwide (adv) 21. Consumers (n) |
ā§§ā§Ŧ. āϝā§āĻāĻžāϝā§āĻ āĻāϰāĻž
ā§§ā§. āĻā§āĻ āĻāϰāĻž ā§§ā§Ž. āĻāĻžāĻā§āĻžāĻāĻŦāĻŋ āϤā§āϰāĻŋ āĻāϰāĻžāϰ āĻĒā§āϰāĻā§āϰāĻŋā§āĻž ⧧⧝. āĻāϰāĻŽāĻāĻžāĻŦ⧠⧍ā§Ļ. āĻŦāĻŋāĻļā§āĻŦāĻŦā§āϝāĻžāĻĒ⧠⧍⧧. āĻā§āĻā§āϤāĻžāĻāĻŖ |