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Google is named after the mathematical word “googol,” described as the value represented by one followed by 100 zeros. Google is the leading Internet search engine; its main service provides customers with targeted search outcomes chosen from over 8 billion web pages. Both Stanford dropouts, Larry Page and Sergey Brin, developed Google search technology from a college project. Thus, an insight into Google Essay discusses how Google works and came into existence. Google is undoubtedly today’s most famous and interesting business in the globe. It’s the mission, according to its corporate website, is to “organize the data of the world and make it widely available and helpful”.  Google is the most leading search engine of the world. But google doesn’t hold this position overnight. Before Google starting, yahoo was the number one search engine of the world. But gradually Google achieve its position on number one through wining the customer’s mind. Google was founded in September 1998 by Larry page and Sergey Brin. In that time, they were the Ph.D. students in Stanford University at California in USA. Google offers search result in more than 35 languages towards the 400 million people of the world. Google is spreading its services (Gmail, Google photo, video, Google maps, earth, Google slides, Google home, Google Wi-Fi etc) day by day to create value among the users. Google is one of the most valuable brands in the world surpassed by Amazon associates but it has received significant criticism involving issues such as tax avoidance, privacy of the customers’ antitrust, censorship of the users, and search neutrality.  Thus, Google may find it hard to maintain its customers with low differentiation within the consequence of the search engine. Also, Yahoo and MSN launch their own search engines and targeted marketing systems; Google is in a race to create fresh search instruments to attract customers and grow their marketing networks. Click fraud mentioned by Google as one of the potential “concerns” that may influence its income. In reality, due to click fraud, Google confessed to frequently paying refunds.