SSCSSC Seen

SSC Unit-7; Lesson- 7 (B) The wizard of Apple

Steven Paul Jobs ( 24 February 1955 – 5 October 2011) , most popularly known as Steve Jobs was the co-founder, chairman and chief executive officer of Apple Inc. He was the pioneer of the personal computer revolution.

āĻ¸ā§āĻŸā§€āϭ⧇āύ āĻĒāϞ āϜāĻŦāϏ (⧍ā§Ē āĻĢ⧇āĻŦā§āϰ⧁⧟āĻžāϰāĻŋ ⧧⧝⧝ā§Ģ-ā§Ģ āĻ…āĻ•ā§āĻŸā§‹āĻŦāϰ ⧍ā§Ļā§§ā§§) āĻšāĻšā§āϛ⧇āύ āĻ…ā§āϝāĻžāĻĒ⧇āϞ Inc. āĻāϰ āϏāĻš-āĻĒā§āϰāϤāĻŋāĻˇā§āĻ āĻžāϤāĻž, āϏāĻ­āĻžāĻĒāϤāĻŋ āĻ“ āĻĒā§āϰāϧāĻžāύ āύāĻŋāĻ°ā§āĻŦāĻžāĻšā§€ āĻ•āĻ°ā§āĻŽāĻ•āĻ°ā§āϤāĻž, āϝāĻŋāύāĻŋ āĻ¸ā§āϟāĻŋāĻ­ āϜāĻŦāϏ āύāĻžāĻŽā§‡ āĻŦāĻŋāĻļ⧇āώāĻ­āĻžāĻŦ⧇ āϜāύāĻĒā§āϰāĻŋ⧟āĨ¤ āϤāĻŋāύāĻŋ āĻšāĻšā§āϛ⧇āύ āĻŦā§āϝāĻ•ā§āϤāĻŋāĻ—āϤ āĻ•āĻŽā§āĻĒāĻŋāωāϟāĻžāϰ āĻŦāĻŋāĻĒā§āϞāĻŦ⧇āϰ āĻ…āĻ—ā§āϰāĻĻā§‚āϤāĨ¤

He was famous for his career in the electronic field of computers and consumers. This became possible through the marketing of Apple computers.

āϤāĻŋāύāĻŋ āĻ•āĻŽā§āĻĒāĻŋāωāϟāĻžāϰ āĻ“ āĻ­ā§‹āĻ•ā§āϤāĻžāĻĻ⧇āϰ āϝāĻžāĻ¨ā§āĻ¤ā§āϰāĻŋāĻ• āĻ•ā§āώ⧇āĻ¤ā§āϰ⧇ āϤāĻžāϰ āĻĒ⧇āĻļāĻžāϰ āϜāĻ¨ā§āϝ āĻŦāĻŋāĻ–ā§āϝāĻžāϤ āĻ›āĻŋāϞ⧇āύāĨ¤ āĻāϟāĻž āϏāĻŽā§āĻ­āĻŦ āĻšā§Ÿā§‡āϛ⧇ āĻ…ā§āϝāĻžāĻĒ⧇āϞ āĻ•āĻŽā§āĻĒāĻŋāωāϟāĻžāϰ⧇āϰ āĻŦāĻžāϜāĻžāϰāϜāĻžāϤāĻ•āϰāϪ⧇āϰ āĻŽāĻžāĻ§ā§āϝāĻŽā§‡āĨ¤

In 1985, Jobs left Apple after losing a power battle with the board of directors. He then founded NeXT, a computer platform development company specializing in the higher education and business market.

1985 āϜāĻŦāϏ āĻĒāϰāĻŋāϚāĻžāϞāĻ• āĻĒāĻ°ā§āώāĻĻ⧇āϰ āϏāĻžāĻĨ⧇ āĻ•ā§āώāĻŽāϤāĻžāϰ āϞ⧜āĻžāĻ‡ā§Ÿā§‡ āĻšā§‡āϰ⧇ āĻ—āĻŋā§Ÿā§‡ āĻ…ā§āϝāĻžāĻĒ⧇āϞ āĻ›ā§‡ā§œā§‡ āĻĻ⧇āύāĨ¤āϤāĻŋāύāĻŋ āϤāĻ–āύ āĻāύāχāĻāĻ•ā§āϏāϟāĻŋ āĻĒā§āϰāϤāĻŋāĻˇā§āĻ āĻž āĻ•āϰ⧇āύ, āϝ⧇āϟāĻž āωāĻšā§āϚāϤāϰ āĻļāĻŋāĻ•ā§āώāĻž āĻāĻŦāĻ‚ āĻŦā§āϝāĻŦāϏāĻžāϰ āĻŦāĻžāϜāĻžāϰ āĻŦāĻŋāĻļ⧇āώāĻœā§āĻž āĻāĻ•āϟāĻž āĻ•āĻŽā§āĻĒāĻŋāωāϟāĻžāϰ āωāĻ¨ā§āύ⧟āύ āĻĒā§āϞāĻžāϟāĻĢāĻ°ā§āĻŽā§‡āϰ āĻāĻ•āϟāĻŋ āϕ⧋āĻŽā§āĻĒāĻžāύāĻŋāĨ¤

On the other hand, Apple failed to bring up any new operating system during Job’s absence. Jobs returned to Apple as an adviser, and took control of the company as an interim CEO.

āĻ…āĻ¨ā§āϝāĻĻāĻŋāϕ⧇ āϜāĻŦāϏ⧇āϰ āĻ…āύ⧁āĻĒāĻ¸ā§āĻĨāĻŋāϤāĻŋāϤ⧇ āĻ…ā§āϝāĻžāĻĒ⧇āϞ āĻ…āĻŦāĻļā§āϝ āύāϤ⧁āύ āϕ⧋āύ āĻĒāϰāĻŋāϚāĻžāϞāύāĻž āĻĒāĻĻā§āϧāϤāĻŋ āĻŦ⧇āϰ āĻ•āϰāϤ⧇ āĻĒāϰ⧇ āύāĻŋāĨ¤ āϜāĻŦāϏ āĻ…ā§āϝāĻžāĻĒ⧇āϞ⧇ āĻĢāĻŋāϰ⧇ āφāϏ⧇āύ āĻāĻ•āϜāύ āωāĻĒāĻĻ⧇āĻˇā§āϟāĻž āĻšāĻŋāϏ⧇āĻŦ⧇ āĻāĻŦāĻ‚ āĻāĻ•āϜāύ āĻ…āĻ¨ā§āϤāĻŦāĻ°ā§āϤāĻ•āĻžāϞ⧀āύ āĻĒā§āϰāϧāĻžāύ āύāĻŋāĻ°ā§āĻŦāĻžāĻšā§€ āĻ…āĻĢāĻŋāϏāĻžāϰ āĻšāĻŋāϏ⧇āĻŦ⧇ āϕ⧋āĻŽā§āĻĒāĻžāύāĻŋāϰ āύāĻŋ⧟āĻ¨ā§āĻ¤ā§āϰāĻŖ āύ⧇āύāĨ¤

By 1998, Jobs brought back Apple to profitability from the verge of bankruptcy. He supervised the development of iMac, iTunes, iPod, iPhone and iPad. These devices are so simple and user friendly that even a child can operate them.

ā§§ā§¯ā§¯ā§Ž āϏāĻžāϞ⧇āϰ āĻŽāĻ§ā§āϝ⧇ āϜāĻŦāϏ āĻ…ā§āϝāĻžāĻĒāϞāϕ⧇ āĻĻ⧇āωāϞāĻŋ⧟āĻžāĻ¤ā§āĻŦ⧇āϰ āĻĻā§āĻŦāĻžāϰāĻĒā§āϰāĻžāĻ¨ā§āϤ āĻĨ⧇āϕ⧇ āϞāĻžāĻ­āϜāύāĻ• āĻ…āĻŦāĻ¸ā§āĻĨāĻžāύ⧇ āĻĢāϰāĻŋā§Ÿā§‡ āφāύ⧇āύāĨ¤ āϤāĻŋāύāĻŋ āφāχāĻŽā§āϝāĻžāĻ•, āφāχāϟāĻŋāωāύāϏ, āφāχāĻĒāĻĄ, āφāχāĻĢā§‹āύ āĻāĻŦāĻ‚ āφāχāĻĒāĻĄā§‡āϰ āωāĻ¨ā§āύ⧟āύ āĻ•āĻžāĻ°ā§āϝāĻ•ā§āϰāĻŽ āϤāĻ¤ā§āĻ¤ā§āĻŦāĻžāĻŦāϧāĻžāύ āĻ•āϰ⧇āύāĨ¤ āĻāχ āϝāĻ¨ā§āĻ¤ā§āϰāϗ⧁āϞ⧋ āϖ⧁āĻŦāχ āϏāϰāϞ āĻāĻŦāĻ‚ āĻŦā§āϝāĻŦāĻšāĻžāϰāĻ•āĻžāϰ⧀āϰ āϜāĻ¨ā§āϝ āĻāϤāχ āϏāĻšāϜ āϝ⧇, āĻļāĻŋāĻļ⧁āϰāĻžāĻ“ āĻāϗ⧁āϞ⧋ āĻĒāϰāĻŋāϚāĻžāϞāύāĻž āĻ•āϰāϤ⧇ āĻĒāĻžāϰ⧇āĨ¤

He supervised the company’s Apple Stores, iTunes Store and the App Store too. The success of these products and services brought about steady financial returns for several years and pushed Apple to become the world’s most valuable publicly traded company in 2011.

āϤāĻŋāύāĻŋ āϕ⧋āĻŽā§āĻĒāĻžāύāĻŋāϰ āĻ…ā§āϝāĻžāĻĒ⧇āϞ āĻ¸ā§āĻŸā§‹āϰāϗ⧁āϞ⧋, āφāχāϟāĻŋāωāύ āĻ¸ā§āĻŸā§‹āϰ āĻāĻŦāĻ‚ āĻ…ā§āϝāĻžāĻĒāĻ¸ā§āĻŸā§‹āϰāĻ“ āϤāĻ¤ā§āĻ¤ā§āĻŦāĻžāĻŦāϧāĻžāύ āĻ•āϰ⧇āύāĨ¤ āĻāϏāĻŦ āĻ‰ā§ŽāĻĒāĻ¨ā§āύ āĻĻā§āϰāĻŦā§āϝ⧇āϰ āĻāĻŦāĻ‚ āϏ⧇āĻŦāĻžāϰ āϏāĻžāĻĢāĻ˛ā§āϝ āĻ•ā§Ÿā§‡āĻ• āĻŦāĻ›āϰ⧇āϰ āĻŽāĻ§ā§āϝ⧇ āϕ⧋āĻŽā§āĻĒāĻžāύāĻŋāϰ āĻ…āĻ°ā§āĻĨāύ⧈āϤāĻŋāĻ• āĻŽā§āύāĻžāĻĢāĻž āĻāύ⧇ āĻĻāĻŋā§Ÿā§‡āĻ›āĻŋāϞ āĻāĻŦāĻ‚ ⧍ā§Ļā§§ā§§ āϏāĻžāϞ⧇ āĻ…ā§āϝāĻžāĻĒāϞāϕ⧇ āĻĒ⧃āĻĨāĻŋāĻŦā§€āϰ āϏāĻŦāĻšā§‡ā§Ÿā§‡ āĻŽā§‚āĻ˛ā§āϝāĻŦāĻžāύ āĻŦāĻžāĻŖāĻŋāĻœā§āϝāĻŋāĻ• āϕ⧋āĻŽā§āĻĒāĻžāύāĻŋ āĻšāĻŋāϏ⧇āĻŦ⧇ āĻĒāϰāĻŋāĻŖāϤāĻ•āϰ⧇āĨ¤

This triumph is regarded as the greatest turnarounds in the business history. Steve Jobs has been highly acclaimed as a visionary leader. Jobs has changed people’s perspective computer, and how they use it, consume personal media, and how they communicate with each other.

āĻāχ āĻŦāĻŋāϜ⧟ āĻŦā§āϝāĻŦāϏāĻžā§Ÿ-āĻŦāĻžāĻŖāĻŋāĻœā§āϝ⧇āĻ°Â  āχāϤāĻŋāĻšāĻŋāϏ⧇ āϏāĻŦāĻšā§‡ā§Ÿā§‡ āĻŦ⧜ āĻĒāϰāĻŋāĻŦāĻ°ā§āϤāύ āĻŦāϞ⧇ āĻĒāϰāĻŋāϚāĻŋāϤāĨ¤ āĻ¸ā§āϟāĻŋāĻ­ āĻāĻ•āϜāύ āĻ¸ā§āĻŦāĻĒā§āύāϚāĻžāϰ⧀ āύ⧇āϤāĻž āĻšāĻŋāϏ⧇āĻŦ⧇ āĻŦāĻŋāĻļ⧇āώāĻ­āĻžāĻŦ⧇ āϏāĻ‚āĻŦāĻ°ā§āϧāύāĻž āϜāĻžāύāĻžāύ⧋ āĻšā§Ÿā§‡āϛ⧇āĨ¤ āϤāĻŋāύāĻŋ āĻ•āĻŽā§āĻĒāĻŋāωāϟāĻžāϰ āϏāĻŽā§āĻĒāĻ°ā§āϕ⧇ āĻŽāĻžāύ⧁āώ⧇āϰ āĻĻ⧃āĻˇā§āϟāĻŋāĻ­āĻ™ā§āĻ—āĻŋ āĻŦāĻĻāϞ⧇ āĻĻāĻŋā§Ÿā§‡āϛ⧇āύ, āϕ⧀āĻ­āĻžāĻŦ⧇ āϤāĻžāϰāĻž āĻāϟāĻŋ āĻŦā§āϝāĻŦāĻšāĻžāϰ āĻ•āϰāĻŦ⧇ āύāĻŋāĻœā§‡āϰ āĻŦā§āϝāĻ•ā§āϤāĻŋāĻ—āϤ āϝ⧋āĻ—āĻžāϝ⧋āĻ— āĻŽāĻžāĻ§ā§āϝāĻŽ āĻŦā§āϝāĻŦāĻšāĻžāϰ āĻ­ā§‹āĻ— āĻ•āϰ⧇ āĻāĻŦāĻ‚ āϕ⧀āĻ­āĻžāĻŦ⧇ āĻāĻ•āϜāύ⧇āϰ āϏāĻžāĻĨ⧇ āĻ…āĻ¨ā§āϝāϜāύ āϝ⧋āĻ—āĻžāϝ⧋āĻ— āĻ•āϰ⧇āĨ¤

Hence i-Books, i-Phones, i-Pods and i-Pads have become extremely popular. Jobs saw and felt the need of Wi-Fi (wireless internet connection) in laptops.

āϤāĻžāχ āφāχ-āĻŦ⧁āĻ•āϏ, āφāχ āĻĢā§‹āύāϏ, āφāχ-āĻĒāĻĄāϏ āĻ“ āφāχ-āĻĒā§āϝāĻžāĻĄāϏ āĻ…āĻ¤ā§āϝāĻ¨ā§āϤ āϜāύāĻĒā§āϰāĻŋ⧟ āĻšā§Ÿā§‡ āĻĒā§œā§‡āϛ⧇āĨ¤ āϜāĻŦāϏ āĻ˛ā§āϝāĻžāĻĒāϟāĻĒ⧇ āĻ“ā§ŸāĻžāχ-āĻĢāĻžāχ (āϤāĻžāϰāĻŦāĻŋāĻšā§€āύ āχāĻ¨ā§āϟāĻžāϰāύ⧇āϟ āϏāĻ‚āϝ⧋āĻ—) āĻāϰ āĻĒā§āĻ°ā§Ÿā§‹āϜāĻ¨ā§€ā§ŸāϤāĻž āϞāĻ•ā§āώ āĻāĻŦāĻ‚ āĻ…āύ⧁āĻ­āĻŦ āĻ•āϰ⧇āύāĨ¤

It is who made Wi-Fi a standard feature of every laptop, and of many other devices worldwide. So Jobs’ dream to be anywhere anytime became a reality.

āϤāĻŋāύāĻŋāχ āĻ˛ā§āϝāĻžāĻĒāϟāĻĒ āĻ“ āĻĒ⧃āĻĨāĻŋāĻŦā§€āĻŦā§āϝāĻžāĻĒā§€ āĻ…āĻ¨ā§āϝāĻžāĻ¨ā§āϝ āϝāĻ¨ā§āĻ¤ā§āϰ⧇ āĻ“ā§ŸāĻžāχ-āĻĢāĻžāχāϕ⧇ āĻāĻ•āϟāĻž āύāĻŋāĻ°ā§āĻĻāĻŋāĻˇā§āϟ āĻŽāĻžāύ⧇āϰ āĻŦ⧈āĻļāĻŋāĻˇā§āĻŸā§āϝ āĻĻāĻŋā§Ÿā§‡ āϤ⧈āϰāĻŋ āĻ•āϰ⧇āϛ⧇āύāĨ¤ āĻāĻ­āĻžāĻŦ⧇ āϜāĻŦāϏ⧇āϰ āĻ¸ā§āĻŦāĻĒā§āύ- āϝ⧇āϕ⧋āύ āϏāĻŽā§Ÿā§‡ āϝ⧇āϕ⧋āύ āϜāĻžā§ŸāĻ—āĻžā§Ÿ āωāĻĒāĻ¸ā§āĻĨāĻŋāϤ āĻĨāĻžāĻ•āĻž āĻŦāĻžāĻ¸ā§āϤāĻŦ āĻšā§Ÿā§‡āϛ⧇āĨ¤

Jobs also co-founded and served as chief executive of Pixar Animation Studios. He became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.

āϜāĻŦāϏ āĻĒāĻŋāĻ•ā§āϏāĻžāϰ āĻ…ā§āϝāĻžāύāĻŋāĻŽā§‡āĻļāύ āĻ¸ā§āϟ⧁āĻĄāĻŋāĻ“āϏ āĻāϰ āϏāĻš-āĻĒā§āϰāϤāĻŋāĻˇā§āĻ āĻžāϤāĻž āĻāĻŦāĻ‚ āύāĻŋāĻ°ā§āĻŦāĻžāĻšā§€ āĻšāĻŋāϏ⧇āĻŦ⧇āĻ“ āĻĻāĻžā§ŸāĻŋāĻ¤ā§āĻŦ āĻĒāĻžāϞāύ āĻ•āϰ⧇āύāĨ¤ āϤāĻŋāύāĻŋ ⧍ā§Ļā§Ļā§Ŧ āϏāĻžāϞ⧇ āĻ“ā§ŸāĻžāĻ˛ā§āϟ āĻĄāĻŋāϜāύāĻŋ āϕ⧋āĻŽā§āĻĒāĻžāύāĻŋāϰ āĻĒāϰāĻŋāϚāĻžāϞāĻ• āĻĒāĻ°ā§āώāĻĻ⧇āϰ āϏāĻĻāĻ¸ā§āϝ āĻšāύ, āϝāĻ–āύ āĻĄāĻŋāϜāύāĻŋ āĻĒāĻŋāĻ•ā§āϏāĻžāϰ āĻ…āĻ°ā§āϜāύ āĻ•āϰ⧇āύāĨ¤

English āĻŦāĻžāĻ‚āϞāĻž
Vocabulary

1.Co-founder (n)

2.Popularity (adv)

3.Chief executive (n)

4.Platform (n)

5.Specialize (v)

6.Operate (v)

7.Profitability (n)

āĻļāĻŦā§āĻĻ āϏāĻŽāĻžāĻšāĻžāϰ

1.āĻĒā§āϰāϤāĻŋāĻˇā§āĻ āĻžāϤāĻž/ āϝ⧁āĻ—ā§āĻŽāĻ¸ā§āĻĨāĻĒāϤāĻŋ

2.āϜāύāĻĒā§āϰāĻŋ⧟āĻ­āĻžāĻŦ⧇

3.āĻĒā§āϰāϧāĻžāύ āύāĻŋāĻ°ā§āĻŦāĻžāĻšā§€

4.āĻŽāĻžā§āϚ/ āĻ­āĻŋāĻ¤ā§āϤāĻŋ

5.āϕ⧋āύ āĻ•āĻžāĻœā§‡āϰ āĻ•ā§āώ⧇āϤ⧇ āĻĻāĻ•ā§āώ

6.āϚāĻžāϞāύāĻž āĻ•āϰāĻž, āĻĒāϰāĻŋāϚāĻžāϞāύāĻž āĻ•āϰāĻž

7.āϞāĻžāĻ­āϜāύāĻ• āĻ…āĻŦāĻ¸ā§āĻĨāĻž

 

English āĻŦāĻžāĻ‚āϞāĻž
08. Supervise (v)

09. Product (n)

10. Steady ( adj)

11. Push (v)

12. Regard (v)

13. Turnaround (n)

14. Acclaim (v)

15. Pespective (n)

ā§Ļā§Ž. āϤāĻĻāĻžāϰāĻ•āĻŋ āĻ•āϰāĻž

ā§Ļ⧝. āĻ‰ā§ŽāĻĒāĻžāĻĻāĻŋāϤ āĻŦāĻ¸ā§āϤ⧁

ā§§ā§Ļ. āĻĻā§ƒā§, āĻ…āϟāϞ

ā§§ā§§. āϠ⧇āϞ⧇ āĻĻ⧇āĻ“ā§ŸāĻž

⧧⧍. āĻŦāĻŋāĻŦ⧇āϚāύāĻž āĻ•āϰāĻž, āĻ—āĻŖā§āϝ āĻ•āϰāĻž

ā§§ā§Š. āĻŦā§œā§‹ āĻĒāϰāĻŋāĻŦāĻ°ā§āϤāύ

ā§§ā§Ē. āĻĒā§āϰāĻļāĻ‚āϏāĻž āĻ•āϰāĻž, āĻ¸ā§āĻŦā§€āĻ•ā§ƒāϤāĻŋ āĻĻ⧇āĻ“ā§ŸāĻž

ā§§ā§Ģ. āĻĻ⧃āĻļā§āϝ, āĻĻ⧃āĻļā§āϝāĻļā§āϰ⧇āĻŖāĻŋ, āĻĒā§āϰ⧇āĻ•ā§āώāĻžāĻĒāϟ

 

English āĻŦāĻžāĻ‚āϞāĻž
16. Communicate (v)

17. Consume (v)

18. Animation (v)

19. Extremely (adv)

20. Worldwide (adv)

21. Consumers (n)

ā§§ā§Ŧ. āϝ⧋āĻ—āĻžāϝ⧋āĻ— āĻ•āϰāĻž

ā§§ā§­. āĻ­ā§‹āĻ— āĻ•āϰāĻž

ā§§ā§Ž. āĻ›āĻžāρ⧟āĻžāĻ›āĻŦāĻŋ āϤ⧈āϰāĻŋ āĻ•āϰāĻžāϰ āĻĒā§āϰāĻ•ā§āϰāĻŋ⧟āĻž

⧧⧝. āϚāϰāĻŽāĻ­āĻžāĻŦ⧇

⧍ā§Ļ. āĻŦāĻŋāĻļā§āĻŦāĻŦā§āϝāĻžāĻĒā§€

⧍⧧. āĻ­ā§‹āĻ•ā§āϤāĻžāĻ—āĻŖ